How to Choose a Topic for Your New Blog

This post may contain affiliate links. Please read my disclosure for more info.


Prospective bloggers often struggle with choosing a blog topic or niche, often to the point of giving up on blogging before they start. Fortunately, choosing a blog topic doesn’t have to be difficult.


First of all, keep in mind that your blog doesn’t have to be about just one topic.


If you think about it, many of your favorite blogs probably aren’t about just one topic. Instead, they focus on a variety of topics that appeal to a certain type of person. For example, a blog for first-time parents might have a section about child care tips, one about easy recipes, and another about saving money.


If you’re having trouble picking a topic, pick an audience instead. Think of it this way: who would you like to read your blog? Picture your perfect reader.

  • About how old is your reader?
  • About how much money are they making right now?
  • What level of education do they have?
  • Are they single? In a relationship? Married? Do they have kids? Do their kids live with them?



Don’t get stuck on any of these questions, but try to picture your ideal reader as best as you can.


Next, come up with a list of the top four to five things your audience is interested in.


What do you think your imaginary reader might want to learn more about? Your blog topics should be based on these things.


For example, let’s say you want your audience to be young, single, childless college students with chronic pain. They may be interested in:

  1. How to receive accommodations while in college
  2. Dating advice for chronic pain patients
  3. Navigating college health insurance plans
  4. Inexpensive or alternative treatments for chronic pain
  5. Inspirational stories from young people with chronic pain

This is certainly enough to start with, especially since each topic is so broad.


Then, start writing your first post.


Once you have a basic picture of your audience in mind, start writing. Don’t worry if you’re not 100 percent sure about your ideal reader or their interests yet. You can always add a new topic or shift away from an older topic.


For now, just stick with what you brainstormed and start writing to your imaginary audience. If you are consistent in writing for and promoting your blog, you’ll soon have a real audience to inspire you further.


Need help starting your blog?


Be sure to check out my post here to learn how to launch your very first blog.


Ready to start making money from your new blog?


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